Prohire Supplies Tractor Units to Ocado Group

Commercial vehicle contract hire, fleet management company & Cold Chain Federation member Prohire Limited has supplied 11 tractor units to Ocado. The 11 vehicles went into operation this month and will be operating from Dordon, Erith and Hatfield.
The Iveco Stralis high roof sleeper cab tractor units have been supplied on a long-term contract by Prohire Limited.
Ocado is the world’s largest dedicated online supermarket with a 15% share of the UK online grocery market and boasts a quarter-of-a-million active customers. Further to this they also have the Ocado Zoom one-hour grocery service and Fetch, their fast-growing pet care website.

Managed for Prohire by Account Manager, Alan Ovenden the Ocado relationship is overseen by Group Operations Director, Paul Hassall and Group Sales Director, Andrew Morley. Commenting on this growing and strengthening relationship, Andrew said “Prohire has been supplying Rental vehicles to Ocado for over 12 months and we’re delighted to secure our first batch of contact hire orders. We are delighted to be working with Ocado to continue to deliver excellent service to its customers during these challenging times and we are excited for what the future holds.”

Fleet Operations Manager, Graham Thomas added “Prohire is able to tailor its support to suit the specific needs of Ocado, providing a bespoke solution for our rental and contract hire requirements and fleet solution needs. Like all businesses across the country, we are having to diversify in our field of operation, which is why we have chosen Prohire to work with. The whole team is very innovative, proactive and accessible.”

Prohire Limited supplies commercial vehicle Rental and Contract Hire to a wide range of business sectors, together with Fleet Maintenance, Accident Repair Management and Fleet Compliance.
Prohire has an inhouse alternative fuels Team, ‘ProGreen’, who bring together specialists from a number of disciplines to offer a single source solution on energy infrastructure, to electric charge points, telematics and advice on the most appropriate alternative fuel vehicles .
To find out how Prohire can help support your business, please contact: 08432 909 089, email or visit

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