Müller Advantage Incentivises Collaboration, Herd Health and Reducing Environmental Impact

A new programme to provide farmers with tools and support to help further improve supply chain collaboration, herd health and reductions in environmental impact, has been launched by Cold Chain Federation member Müller.

Müller Advantage aims to help up to 600 Müller Direct dairy farmers operate successful and progressive enterprises whilst also proactively addressing a range of important issues for consumers and customers.

These include managing and further reducing the use of antibiotics, sustainable sourcing of animal feed, reductions in energy and water use, recycling and enhancing biodiversity.

Participation by Müller Direct farmers[1] in Müller Advantage will be incentivised, with an opportunity to earn an additional payment of 1.0 pence per litre in 2021[2] (equivalent to £15,000 for a 1.5 million litre per annum producer).

Müller Advantage will also incorporate the Müller Next Generation initiative which helps to develop and enhance the skills of ambitious young farmers. Next Generation is seeking its second co-hort, following successful completion of the first programme.

Rob Hutchison, Chief Operating Officer at Müller Milk & Ingredients said:

“We aim to be Britain’s private label dairy leader and to get there, we need to be the partner of choice for our customers, farmers and suppliers.

“It is crucial that we build on progress already made to date, which includes, for example, a 30% reduction in antibiotic use.

“With Müller Advantage, we’re confident that farmers, customers and consumers will benefit.”

All supplying farmers will continue to benefit from Müller’s simple and transparent contracts, farmer representation and dedicated supply team.

In addition, Müller Direct farmers will continue to have the opportunity to reduce their exposure to volatile marketing conditions by placing a portion of their milk supply against fixed prices and futures contracts.

[1]Müller Direct farmers are those farmers who supply conventional or organic milk directly to Müller. It excludes farmers who are in an Aligned Milk Pool.

[2] Replaces the Müller Direct Premium 2020


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