Müller confirms Strategy Director appointment
The new role sits alongside his current responsibilities as Chief Marketing Officer and begins with immediate effect.
Müller manufacturers major brands like Müller Corner, Müllerlight and Müller Rice, and produces chilled desserts under licence from Mondelez International, and supplies the UK private label yogurt market from a dedicated state of the art yogurt facility.
The creation of the Strategy Director role follows the recent senior appointments of Jonathan Piper as Commercial Director, Brand and David Hollins as Commercial Director, Private Label & Food Service.
Bergen Merey, Chief Executive Officer at Müller Yogurt & Desserts said:
“Müller is the nation’s favourite yogurt brand and we are taking significant organisational steps to continue strengthening our core brands, develop a leading private label proposition and innovating to target parts of the category where we have limited our no presence.
“We have already created our best ever Müller Corner and Müllerlight recipes, launched our biggest ever marketing campaign, aligned our commercial organisation with the rapidly changing needs of the market we serve and completed a substantial investment in Telford, which enables us to make an additional 500m pots of yogurt per annum.
“Müller customers will continue to benefit from our first-class marketing campaigns, capabilities and product innovation, and Michael will also add weight to long term consumer and customer centric thinking.
“Alongside making great tasting products that are made in Britain with milk from British farms, we will focus on developing and executing a number of strategic initiatives that are not only designed to add taste to life, but will deliver both medium and long term profitable and sustainable growth.”